Frozen and semi-fried potato factory

Request for study

Mashroo3k Consulting Company offers a feasibility study for a frozen and semi-fried potato factory project in Egypt, ensuring the highest profitability and the best payback period. This is achieved through a set of detailed studies on the size of the Egyptian market, analysis of local and foreign competitor strategies, and providing competitive pricing offers.

Capital

Rate of return

Recovery period The third year

The semi-fried and frozen potato factory produces French fries through several stages, including sorting, washing, peeling, cutting, drying, freezing, and more. Potatoes are considered the third most important food crop in the world after rice and wheat. Mashroo3k Consulting views the Sultanate of Oman as a promising investment environment for industrial projects.
Mashroo3k Consulting ensures that the semi-fried and frozen potato factory project in Egypt is equipped with the latest production lines and advanced manufacturing technology, in addition to relying on a marketing team capable of developing creative strategies to open new markets.

Project products

Semi-fried French fries
Frozen potato patties

Why Mashroo3k ?

Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
The company’s geographic reach spans 35 countries across all continents.
Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.

منتجات بأعلى درجة من الجودة.
تطبيق معايير الجودة المعتمدة.
تطبيق الاشتراطات الصحية المعتمدة.
أحدث تكنولوجيا التصنيع والتغليف.
إدارة للأفكار التطويرية والتسويقية، لرفع المزايا التنافسية.
منتجات بأعلى درجة من الجودة.
تطبيق معايير الجودة المعتمدة.
تطبيق الاشتراطات الصحية المعتمدة.
أحدث تكنولوجيا التصنيع والتغليف.
إدارة للأفكار التطويرية والتسويقية، لرفع المزايا التنافسية.

Executive summary

About the project
Financial indicators
Justifications for establishing the project
Government investment incentives in the project field
Target markets
Indicators and final results of the project

Study project services/products

Project Description and All Its Products/Services.
Project Advantages and Production Requirements.

Market Size Analysis

Understanding Distribution Channels.
Consumer Behavior, Preferences, and Habits.
Competitors’ Products or Services, and Their Strengths and Weaknesses.
Market Nature and Characteristics.
Demand Size for the Product or Service Offered.
Available Market Share of the Target Market.
The Optimal Marketing Method.

Risk Assessment

Risk Identification.
Impact of Risks on the Project.
Risk Mitigation Methods

Technical study

A detailed description of the project’s products, expected production capacity, and determination of investment costs.
Determining the required electricity and water capacity.
Determining the project’s labor requirements.
Determining the project’s requirements.
Calculating construction and building costs.
Calculating the total capital
Determining the annual operating costs.
Determining the amount of working capital.

Financial study

Total investment costs required for the project.
Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
Determine the expected annual revenues of the project in light of the specified operational capacities
The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
The project’s financial indicators and sensitivity analysis.

Organizational and administrative study

Project workforce.
Organizational structure.
Job responsibilities.

The Gulf Cooperation Council (GCC) countries comprise 0.7% of the world’s population; however, they account for 3% of global spending on processed food and beverages, totaling 102 billion USD out of 3.4 trillion USD. This indicates a higher per capita food consumption in the region, surpassing the global average. This is not surprising, considering that the GCC population now exceeds 58 million people, with approximately 56.3% of them falling within the age group of 25 to 54 years. This age group forms the most dynamic and youthful segment, making it a vital driver for the food industries.

Since Saudi Arabia represents around 59.7% of the total population in the GCC, and its share of the food and beverage market exceeds 53%, Mashroo3k Consulting has decided to present key market indicators for this vital sector in the Kingdom, based on the latest available statistics:

By the end of the second quarter of 2021, the number of food product factories was estimated at 916, with 249 factories under construction. As for beverage factories, there were 209, with 71 factories under construction.
Food product factories represent 11.1% of the total number of active and producing factories (8,258 factories), while beverage factories represent 2.5% of the total number of factories in the Kingdom.
The Saudi food and beverage market was estimated to be worth 168.8 billion SAR.
By the end of 2021, the food consumption market size reached 221 billion SAR, with a growth rate of 6%.
According to global reports, the value of food consumption in Saudi Arabia is 70 billion USD, which represents 60% of the total food consumption in the Gulf region.
The fast food market in Saudi Arabia is expected to reach 4.5 billion USD in the next three years.
The market for organic, health, and specialized food in Saudi Arabia is valued at 27 billion USD, and the halal food market is valued at 6 billion USD.
Saudi Arabia’s annual food and beverage imports are estimated at around 14.5 billion USD.

In 2020, operating expenses for food and beverage services were estimated at 34.03 billion SAR, up from 30.07 billion SAR in 2018.
Revenue from food and beverage services in 2020 was estimated at 61.56 billion SAR, up from 54.87 billion SAR in 2018.
Operating expenses for food and beverage services are expected to reach 52.49 billion SAR by 2027, with revenues expected to reach 92.08 billion SAR by 2027.
The total expected operating revenue for the food products industry in Saudi Arabia in 2027 is 128.54 billion SAR.

Global Food Sector:

According to UNICEF, the global malnutrition index rose to 9.8% in 2021.
Between 702 and 828 million people suffer from hunger worldwide.
Food market revenues globally are approximately 8.66 trillion USD.
7.8% of total food market revenues will be generated online.
The total global production of primary crops is 9.4 billion tons.
Global production of red and white meat totals 337 million tons.
Global fruit production totals 883 million tons.
Global vegetable production totals 1.128 billion tons.
Global production of vegetable oils totals 201 million tons.
Global dairy production totals 883 million tons.
Global egg production totals 83 million tons.

The fast food market in Saudi Arabia is expected to reach 4.5 billion USD in the next three years.
The market for organic, health, and specialized foods in the Kingdom is valued at 27 billion USD, while the halal food market is worth 6 billion USD.
Saudi Arabia’s annual food and beverage imports are estimated at approximately 14.5 billion USD.
In 2020, operating expenses for food and beverage services were estimated at 34.03 billion SAR, up from 30.07 billion SAR in 2018.
Revenue from food and beverage services in 2020 was estimated at 61.56 billion SAR, up from 54.87 billion SAR in 2018.
Operating expenses for food and beverage services are expected to reach 52.49 billion SAR by 2027, with revenues expected to reach 92.08 billion SAR by 2027.